AI Jargon Buster
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What is Retargeting?
Retargeting is a digital marketing strategy that uses tracking technology to identify people who have previously visited your website or engaged with your brand. Once these users leave your site without making a purchase or taking a desired action, the system displays targeted advertisements to them as they browse other websites or social media platforms. By keeping your brand visible to these interested individuals, you increase the likelihood that they will return to your site to complete a transaction or sign up for a service. It essentially turns a missed opportunity into a second chance to convert a visitor into a customer.
Why this matters to you
Most people do not buy something the first time they visit a website. Retargeting helps you stay top of mind, nudging potential customers back to your business so you do not lose the sales you worked hard to attract in the first place.
How you might hear this
We are launching a retargeting campaign to reach the visitors who viewed our pricing page but did not submit a contact form.
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