AI Jargon Buster
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What is Runway ?
Runway is a software company that builds artificial intelligence tools specifically for video production and visual editing. Instead of filming scenes with cameras and actors, users can type text descriptions to generate original video clips or upload existing footage to modify it. The platform offers features like removing backgrounds, changing the style of a video to look like a painting, or expanding the edges of a frame. It serves as a digital studio for creative professionals who want to produce high-quality visual content without needing a traditional film set or expensive post-production software.
Why this matters to you
For marketing and communications teams, Runway changes how you approach visual storytelling. It allows you to create custom video assets quickly and affordably, which helps teams test new ideas or produce social media content without the high costs of traditional video shoots. It represents a shift where video editing becomes as accessible as writing a document, allowing non-experts to produce professional-grade visuals.
How you might hear this
The marketing team used Runway to generate background footage for our new product launch, saving us weeks of production time and thousands of dollars in studio fees.
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