AI Jargon Buster
AI news and the language around it, simplified.
What is Sentiment Scoring?
Sentiment Scoring is a process where software analyzes text to identify the underlying emotion or attitude behind the words. By scanning customer feedback, emails, or public comments, the system assigns a numerical value that represents whether the tone is positive, negative, or neutral. This allows organizations to process thousands of individual opinions at once, turning subjective human feelings into objective data that can be tracked over time to spot trends in public opinion.
Why this matters to you
It allows you to measure the success of your work by looking at the big picture rather than reading every single comment. It helps you identify urgent customer service issues or shifts in brand perception before they become major problems for your team.
How you might hear this
The sentiment scoring on our social media channels dropped after the price increase, so we know we need to address customer concerns.
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