AI Jargon Buster
AI news and the language around it, simplified.
What is Zero-Party Data?
Zero-Party Data refers to information that a customer intentionally and proactively shares with a company. Unlike data that a business tracks or guesses based on a user's browsing habits, this information is given directly by the individual. It often includes details like personal preferences, purchase intentions, or specific needs. Because the customer provides this data willingly, it is considered highly accurate and reliable. Companies use this information to build trust and create more relevant experiences for their users without relying on invasive tracking methods.
Why this matters to you
It allows your company to provide personalized services and recommendations that feel helpful rather than intrusive. Because the customer gives this information voluntarily, it helps you build a stronger relationship while avoiding the privacy concerns associated with tracking online behavior.
How you might hear this
We need to prioritize collecting zero-party data through our new onboarding survey so we can tailor our marketing emails to each user's specific interests.
AI Jargon Buster
Search any AI term, explained in plain English.
Type a term below and search. You will be taken straight to the tool.
See how your CV performs against the ATS algorithms that screen candidates before a human ever reads your application.
Try the CV Optimiser →How AI job displacement actually works, what it means for your career, and what to do about it. Written by someone who has been in recruitment for 25 years.
When the Ground Shifts →