Free tool

Is your LinkedIn profile doing its job?

Your profile is an advert, not a CV. We run fourteen recruiter checks, build your optimised profile field by field, and email you the finished pack. All free.

Your email

Email address

We send your finished profile pack and checklist here. Nothing else, unless you opt in.

Your profile

Recommended: PDF upload

Upload your LinkedIn PDF export Drag and drop, or click to browse. This gives us your full profile, every time.

1. Open your profileGo to your own LinkedIn profile page.

2. Click MoreSelect the More button under your name.

3. Save to PDFChoose Save to PDF and upload the file here.

OR

Paste your public profile URL

Quicker, but LinkedIn sometimes blocks our access and we may only see part of your profile. The PDF is the reliable route.

Step 2 of 7

What role are you aiming for?

Every check that follows is judged against this target. Pick a suggestion or type your own.

Or type a different target role

Step 3 of 7

First impressions

Recruiters see your headline and URL before anything else.

Step 4 of 7

About and experience

The content recruiters read when your first impression lands. Every entry gets reviewed.

Step 5 of 7

Skills and credibility

The signals that decide whether a recruiter trusts what they have read.

Step 6 of 7

Two deeper checks

Both free. Run either, both, or skip straight to your score and profile pack.

CV alignment check

Recommended

Recruiters compare your LinkedIn against your CV, and mismatches raise quiet doubts. Upload your CV and we flag every inconsistency, split into fixes for LinkedIn and fixes for your CV.

Upload your CV PDF or Word. Analysed and discarded, like everything else here.

Age signal check

Check my profile for unintentional age signals.

Phrases like "30 plus years of experience", graduation dates, and roles from decades ago can trigger unconscious bias before anyone reads your achievements. Your profile is an advert. It should only carry what positions you for the role you want. We flag the signals, you decide what to do with them.

Step 7 of 7

Your score and profile pack

Scored across five areas, judged against your target role.

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Your action checklist

0 items

Your optimised profile, ready to paste

Organised in the order LinkedIn shows your profile. Select your preferred option for each field, edit anything that is nearly right, then copy it in. Your selections and edits become the email we send you. Fields where you select nothing include every option, so you lose nothing by deciding later.

Send my profile pack and checklist to my inbox.

Your LinkedIn gets them interested. Here is what gets you hired.

Built on the thinking in When the Ground Shifts. Everything opens in a new tab, your work here stays put.

CV Optimiser

Your CV is the other half of the story. Rebuild it here, free CV update included.

Open CV Optimiser Interview Prep Suite

Practise answers built from your CV and the job spec, across five proven frameworks.

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Every AI term in the job market, explained in plain English. Never let the jargon catch you out.

Open Jargon Buster